Digital Marketing-Advanced

Curriculum

Module 1:

• Digital Marketing Overview and Strategy Development

• Social Media Marketing and Management

• Search Engine Optimization Techniques

• Introduction to Content Marketing

Module 2:

• Pay-Per-Click Advertising Fundamentals

• Email Marketing and Marketing Automation

• Website Design and Optimization

• Video Marketing and YouTube Advertising

Module 3:

• Advanced Social Media Marketing Strategies

• Advanced Search Engine Optimization Techniques

• Advanced Pay-Per-Click Advertising Strategies

• Analytics and Measuring Digital Marketing Success

Module 4:

• Digital Marketing Project Management

• Customer Relationship Management (CRM)

• Mobile Marketing and App Advertising

• Affiliate Marketing

Module 5:

• E-commerce Marketing Strategies

• Advanced Email Marketing and Automation

• Online Reputation Management

• Influencer Marketing

Module 6:

• Advanced Analytics and Reporting

• Introduction to Artificial Intelligence and Machine Learning in Digital Marketing

• Emerging Trends in Digital Marketing

• Final Project Presentation and Certification