Salesforce Certified Associate

The Salesforce Associate role is for candidates who may be new to the Salesforce ecosystem and have an interest in understanding and using the Salesforce Customer 360 Platform. Salesforce Certified Associate candidates desire to learn the Salesforce platform and common business use cases. They are interested in gaining experience in Salesforce and may want to explore a Salesforce career or may be on the path to becoming a Salesforce Certified Professional. Candidates should have a fundamental awareness of how an integrated CRM platform solves the challenge of connecting departments and customer data. Understanding reporting, user administration, sharing, customization, and data management at a foundational level is beneficial.

The Salesforce Certified Associate exam is for individuals who want to demonstrate knowledge, skills, or experience in the following areas:

• How the CRM platform solves the challenge of connecting departments and customer data

• Types of business challenges that can be solved by Salesforce Customer 360

• Key Salesforce platform terms

• Fundamental functionality in the current version of Salesforce at a foundational level, such as requirements gathering, reporting, security, sharing, customization, and data management.